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Having studied our customer’s niche, we’ve decided to develop a website that looks trustworthy and attractive. Our customer’s clients usually are guided to the website from the social networks, and we only have a few seconds to persuade them to trust our client with their appearance. The color palette for the website design wasn’t selected randomly - the deep and discreet blackberry and the playful turquoise make a bold and contrast pair. Both colors are among the preferences of the client’s target audience. Using the calligraphy font face and the decorations in the block headlines makes an impression of sophistication, and not using the standard “tiles” in the gallery allows to attract more attention to the salon services.