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The accuracy, the honesty and the professionalism - on one hand, and bold and creative images - on the other. These aspects were the main thing that our customer - the photographer Maksym Semenyuk - wanted to implement in the logo design. Having united this task with the aspiration of the minimalistic logo design that is easy to remember, we’ve decided to stylize the capital letter as a light calligraphic twirl. Thus we’ve managed to demonstrate the photographer’s skills in breaking the artificial boundaries. The laconic color palette helps to use the logo everywhere - in the portfolio, on the social media, as it won’t distract the attention from the bright photos of the master.