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Before making a prototype of an innovative device it’s advisable to create its 3-D model first. The 3-D visualization will allow to avoid possible mistakes in the product design and to correct all the flaws in time. To develop the 3-dimensional model of the Lytro Illum camera the online design studio required the technical drawings and sketches from the client. With the help of this model, our customer could introduce the camera to the potential investors, so that they could evaluate the product and its ergonomics.