We’ve made a laconic and confident logo design for a youth clothes and accessories line “Luminous”. The main trends of the modern fashion are the simplicity and the comfort, and we decided that the strict geometric lettering without any decorations is the best way to demonstrate these principles through a logo. Simple lines and bold strokes show the ease which is one of the main brand components, that our client wanted to implement in the identity. Irrespective of the seeming simplicity, the “Luminous” logo design is one of the most elaborate, and at the same time one of the most interesting projects completed by our design studio.