Developing the brand identity for the “Coffeelin” coffee house we’ve decided to avoid using the standard and stereotypical images like a steaming coffee cup contour. After a conversation with our client, we’ve understood that most customers visit the “Coffeelin” to wake up and to get a certain boost of energy. Thus an image of an owl appeared - this night bird resembles all the people who experience difficulties in waking up every morning. The text in the logo is written in a friendly calligraphic typeface. In general, the logo turned out to be very amiable, attractive and full of kind self-irony.
Design studio Mountrysh was established in 2009. We are the team of professionals and always looking forward. “Never stop and strive for more” is the phrase we start and finish every project. Our demands on ourselves are growing permanently. We believe it is the only one true way to the excellence.